Case Studies

PayPal discovered that many of its own employees were living paycheck to paycheck. CEO Dan Schulman launched a bold plan to improve worker financial wellness, transforming compensation, benefits, and the role of business in society. Explore how investing in people reshaped PayPal’s future 

Starbucks’ Coffee Crisis shows how rapid expansion and recession pressure caused the brand to lose its identity. Until founder Howard Schultz returned to refocus the company on coffee quality, employee culture, and customer experience, sparking one of the most successful corporate turnarounds of the modern era.

Volkswagen’s Dieselgate case study shows how one of the world’s biggest automakers installed defeat device software to cheat emissions tests, which triggered massive fines, a plunge in trust, and major governance reforms. It is a good example of what happens when corporate culture and board oversight fail to keep ethics and compliance in check.

FTX went from a $32B valuation to bankruptcy in 11 months. This erased billions in investor money and revealed up to $9B in missing customer deposits. Once praised as a crypto success story, Sam Bankman-Fried’s empire quickly unraveled into one of the largest financial frauds in history. Explore the rise, collapse, and hard lessons of FTX.

Netflix's switch from DVDs to streaming was utmost impressive. They reinvented themselves and continued to be a top streaming service throughout the years.